Jay Jays is an Australian apparel chain store that was founded in 1993, and is owned and operated by the Just Group. The chain has over 200 stores located in Australia and New Zealand.
Jay Jays focuses on clothing for the younger demographic group.
Jay Jays is an Australian apparel chain store that was founded in 1993, and is owned and operated by the Just Group. The chain has over 950 stores located in Australia and New Zealand
According to the Jay Jay website, they’re “all about having a good time and not taking life too seriously. We turn the music up loud and live life in your favourite tees, tanks and sweats, paired back with denim and essentials that every wardrobe needs.
Whether you’re on a road trip to the beach, huddled around a campfire, headed to a festival or just chillin’ with friends, save your pennies on an outfit because we’ve got you sorted with the best ever range of denim, the raddest print tees, the cutest dresses, basics to throw on and the perfect accessories.”
Jay Jays is a popular brand in Australia and New Zealand. This brand would be a great fit for the Chinese market. Given the fact that H&M is quite popular in China. Whereas H&M in China does not have competitive prices or a good selection of clothing.
Jay Jays is missing out a huge opportunity here for global expansion.
Traded as ASX: JST
Key people: Colette Garnsey (Executive Director – Core Brands, Just Group)
Products: Clothing, accessories
Parent: Just Group